Before we reveal the punch line, lets think about what artists do—they’re the people in society who are a little outside it, maybe a little ahead. Artists make stuff, both beautiful and ugly, but at their core, they ask questions, they make meaning, and they contextualize activities and concepts. So how many artists DOES it take to screw in a light bulb?
A: “Why would you want to do that?”
That kind of questioning, probing intent, coming at problems from a different angle becomes valuable in an age where technological advancement moves at lightening speed. An artist who can see a new solution, who has a vision slightly ahead of the norm puts any industry ahead of the curve. Building a better mousetrap is not enough; we humans need to understand why designing this new mousetrap is culturally important.
This approach to innovation is what we call Arts Thinking.